Samuel Baurle

Head of Business Development · Remote

• Defined company positioning, brand voice, and GTM strategy across institutional, crypto-native, and fintech audiences.
• Built the marketing narrative around a new category of onchain financial products, translating complex financial and technical concepts into commercially relevant messaging.
• Developed investor, partner, and customer-facing content across decks, website, editorial, social, research, and product communications.
• Built content and distribution strategy across X, LinkedIn, editorial, SEO/GEO, partnerships, and direct outreach.
• Developed marketing infrastructure supporting fundraising, partnerships, CRM, investor research, and outbound campaigns.
• Built AI-enabled workflows for research, content development, CRM management, knowledge management, and commercial intelligence.
• Developed relationships across investors, funds, family offices, liquidity providers, and infrastructure providers to support distribution and market adoption.
• Led messaging and GTM around ArbCap's Sterling stablecoin products and broader thesis around non-dollar digital assets and tokenized financial infrastructure.

Head of Marketing · Remote

• Owned full GTM including key announcement timelines and narrative for Silo v3.
• Established a new DeFi Lending category: safer lending through protection from bad debt.
• Drove TVL growth post-launch in adverse conditions via narrative-led campaigns and partner activation.
• Secured press coverage (The Block, The Defiant) and positioned Silo vs Aave, Morpho, Euler.
• Built and executed multi-phase launch across Ethereum, Arbitrum, Avalanche, and XDC.
• Produced canonical technical content (dual liquidation, mIRM) for adoption and SEO/GEO dominance.

Head of Community & Marketing Lead · Remote

• Scaled X/Twitter from 30,000 → 200,000+ followers via viral campaigns and coordinated KOL amplification.
• Grew the ecosystem from ~10 to 50+ active projects (~5× growth) by streamlining inbound and onboarding.
• Increased inbound handling efficiency 150%, materially reducing time-to-onboard for new projects.
• Personally onboarded 5+ founder-led protocols; delivered co-marketing support to 70+ partners.
• Created SOON Spotlight, a recurring livestream series driving 50,000+ total views.
• Planned and executed ecosystem events including a founders + investors dinner at ETHDenver (20+ projects).
• Drove >$500K in investment through personal investor network and coordinated APAC regional campaigns.

Marketing & Community Manager · Remote

• 3rd hire (excluding founders); grew X from 17,000 → 100,000+ in under 3 months.
• Supported protocol deposits expanding from ~$15M → $1B+ TVL in ~4 months (100,000% growth).
• Produced technical and educational content on liquid restaking for tens of thousands of new users.
• Partnered with BD to time announcements and integrations for maximum amplification and deposit inflow.

Community Relations & Outreach · Remote

• Coordinated seven concurrent partner launches with aligned messaging and joint ecosystem activation.
• Managed cross-channel comms (Substack, Mirror, Medium, Discord) and analyzed engagement data.
• Ran weekly Twitter Spaces to drive audience participation and support enterprise/DAO onboarding.

Community & Content Management · Remote

• Developed ecosystem content and strategic messaging enabling ~100 ETH in fundraising.
• Produced research reports, governance explainers, and product narratives to drive DAO adoption.
• Provided data-informed communication flows between governance stakeholders and protocol contributors.

Data Analytics & Strategy Associate · Remote

• Delivered weekly market analytics and institutional research for custody, lending, and stablecoin products.
• Designed user surveys joining quantitative and qualitative data to guide product decisions.
• Conducted competitive analysis and funnel evaluation to support growth strategy across the product suite.
• Tools: Tableau, Python (pandas), SQL, Excel, survey design, dashboarding.